June 20, 2010

Blogging Tools

For the umpteenth time I've decided to blog more. To that end, I start with a tools update and questions.

I've changed my Mac blog editing tool from ecto to MarsEdit. ecto appears to have gone into a software coma, with no recent support from the developer. I started testing MarsEdit based on a friend's recommentation (@kaydub). More feedback on MarsEdit in a future post.

One ecto feature I miss is the ability to automatically Tweet an announcement when posting a new blog entry. Cross-promotion is a critical marketing tool, so I'll be doing this manually now.

If you know of a better Mac blogging tool, please let me know. If there is a Windows solution that just shames Mac blogging clients, I'll look at that too ;-)

The next nagging question is which (hosted) blogging platform. I use Blogger and have since since I started this blog almost 9 years ago. I have a nagging suspicion, however, that I've chosen the horse that showed but didn't win. Many people tell me that WordPress is the best blogging platform, and that I should host my own WordPress server or use a hosting solution for it. I like Blogger's hosted cost, free, but functionality and ease of use, not cost, are my primary selection criteria. The main feature I desire is deep cross-marketing integration, aka the tools that lets my readers cross reference my posts with popular social networking tools. Adding this might not require me to leave Blogger, but is it the tip of the iceberg in terms of features I'm missing by staying with Blogger?

With WordPress 3.0's release, I need to do a deep dive on this offering. What do you use as a blog platform, and do you host or are you hosted? Comments appreciated!

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